You can also see an example at the demoLAB.

When choosing keywords and descriptions, keep the following in mind:
1. From SiteBuilder, go to the 'Page' menu and select 'Page Properties.'
2. In the designated fields, enter the desired meta tags and page title.
3. Click 'Ok' to save your changes.
4. Publish your pages.
Q: How do I add or modify my meta tags and page titles?

A:  You should do this for every page but especially for your 'index' page.  Follow these steps:
Q:  What is considered an effective page title?

A:  Many search engines use the <title> tag information to determine search engine ranking and relevancy.  This title appears at the top of the web browser window.  It is suggested that you start your title with a keyword and repeat it a second or third time for relevancy. 

For example, a bookstore that specializes in rare sports books might use a title siilar to the following:

Rare Books by Paul's Rare Sports Books and Memorabilia, specializing in rare and out of print sports books, posters and ephemera.

Using effective titles will also help visitors find your site in their list of favorites because web browsers use the title text as the default bookmark description.
Q:  What else can I do to increase traffic to my site?

A: Some other things you can do to improve site traffic is review competitor or similar sites to see what you like and what lessons you can learn from them that can be applied to your site.

Ask family, friends, or customers to view your site and give you feedback.  You may not be able to act on every bit of feedback provided, but if many complain about one thing or rave about another you will have a better idea about what works and what does not.
Welcome!  This is where the Web Guru answers your questions for past and future
articles.  Here you will find to the answers to the most pertinent and frequently asked questions.  We hope you find this helpful, and welcome your suggestions as to how this Q and A can best serve you.
You can also see an example at the demoLAB.

When choosing keywords and descriptions, keep the following in mind:
Think about what keywords you want connected with your site.
Rank your keywords by placing the words most associated with your site first.
Determine the keywords you choose based upon the content of your website.
Make sure your phrases and list is separated by commas.
Keep your description brief.
Rank the words in the description by placing the words most associated with your site first.
Consider adding misspellings or alternate spellings of keywords.